Introduction
Translatewiz is a renowned translation agency, delivering top-notch translations in over 100 languages. With a legacy of accurately translating thousands of documents, Translatewiz stands as a trusted partner for clients across the globe. However, despite their impressive track record, they lacked an online presence, relying solely on traditional marketing methods. This is where Redigitized stepped in to transform their digital footprint and expand their customer base.
Challenge
When Translatewiz approached us, they faced a significant challenge: their absence in the digital world. With no website or online marketing strategy, they depended entirely on word of mouth and other conventional marketing channels. The primary objective was to establish a robust online presence that would not only enhance brand visibility but also attract new customers and facilitate growth.
Approach
Our approach to tackling Translatewiz’s challenge was multi-faceted and strategic:
Brand Competitor Analysis
We began by conducting a thorough analysis of Translatewiz's competitors and their market positioning. This helped us understand the landscape and identify opportunities for brand differentiation and awareness.
Website Design & Development
We designed and developed a user-friendly, professional website for Translatewiz. The website was crafted to reflect their expertise and reliability, with intuitive navigation and comprehensive information about their services.
Search Engine Optimisation (SEO)
To ensure Translatewiz’s new website reached the right audience, we implemented a robust SEO strategy. This included keyword optimisation, content creation, and technical SEO to improve their search engine rankings and drive organic traffic.
Google Advertising
To further boost their online visibility and attract immediate traffic, we managed Google AdWords campaigns. These targeted ads were designed to capture potential clients actively searching for translation services, thereby driving quality leads to the website.
Results
The results of our collaboration with Translatewiz were remarkable:
Enhanced Brand Awareness
The new digital presence significantly increased brand awareness. Translatewiz now stands out in a crowded market, with a distinctive and professional online identity.
Website Traffic
The SEO efforts paid off with a substantial increase in organic traffic to the website. Translatewiz began attracting a global audience actively seeking their services.
Customer Growth
The combination of SEO and targeted Google Ads led to a noticeable growth in Translatewiz’s customer base. They received a surge in inquiries and new clients, driving business growth.
Digital Competence
Translatewiz transitioned from a traditional marketing approach to a modern, digital-savvy company, well-equipped to engage with clients online.
Conclusion
Our partnership with Translatewiz exemplifies how a comprehensive digital strategy can transform a company’s market presence. By building a solid online foundation, we enabled Translatewiz to reach new heights and expand their client base significantly. At Redigitized, we take pride in helping our clients navigate the digital landscape, ensuring they not only survive but thrive in today’s competitive environment.
